Case study • The Ultimate Money Bestie | Product Design

Optimizing the Link Connection Flow to Reduce Drop-Offs Caused by Technical Waiting Times

Deck connects end-users - who can be either platforms or their users- to providers (such as Utility Providers or any other providers), allowing Access to their Consumption Data.

The Challenge

Initially, the Connection Flow was managed directly by Developers, requiring manual intervention for Setup and Troubleshooting. This process was slow due to Technical Constraints, such as API Integration Complexities and Inconsistent Provider Responses, leading to significant Delays. As a result, Users often dropped off before successfully connecting, impacting overall Platform Adoption.

Problem Summary

The connection flow was previously managed manually, leading to delays.
Users dropped off due to waiting times and a lack of visibility and feedback during the process.

Solution:

• Split the connection process into clear steps.
• Use a Dynamic Progress Bar with action Indicators.
• Provide Real-time Status messages to keep Users Informed at all times.

PROJECT DETAILS

PROJECT GOAL

To design a product that immediately captivates users through compelling aesthetics and ease of use, while also providing ongoing value, reliability, and adaptability to their evolving needs, leading to both short-term and long-term user attachment.

BUSINESS GOALS

• User Acquisition: Address market demand effectively

• Customer Retention: Enhance customer satisfaction and loyalty.

• Competitive Advantage: Develop innovative features
and experiences that differentiate the product from competitors.

• Data collection and analytics: Implement features that gather
user data to guide future business decisions.

METRICS

Daily Active Users

324

over first month

User Retention Rate

34%

over first month

Conversion Rate

22%

over first month

App Store Rating

5.0

over first month

USER RESEARCH

Raquel, 32

Lack of education

" I guess because I'm now much more aware of my financial situation, I feel like I'm losing an opportunity. It's just that I don't have the information and the security to do something different "

Rajani, 38

Lack of control

" It's not nice to make ends meet.
I don't understand why we make so much money, yet we still struggle with debt where we shouldn't be. Where is the money going? "

Kash, 42

Misinformation

" I was getting fragmented information from different people, which made it hard to understand what to do. It felt like I was trying to piece together a puzzle."

Sam, 28

Fear of risk

" I know that I'm not investing and I know that women in general are a bit risk averse and don't tend to invest as much, but it's something that I'd like to do, I know it's higher risk, but higher reward."

Catherine, 34

No habits

" Thinking about money around - feel guilt. I feel like I can’t spend any fun money because it should all go to kids. ADHD - impulsive with spending. Harder to save money. Shouldn't do that. Complex, specific things. Being mom has changed a lot. "

Agata, 31

No confidence

" I haven’t done anything else. I didn’t feel confident doing it. Takes a lot of effort to look at things."

How women’s interactions with products and services can differ from men’s ?

Understanding the differences between men and women in communication, emotional engagement, and decision-making styles is crucial for designing products that effectively meet their needs and foster long-term attachment. It involves recognizing various behavioral, emotional, and social factors. Here are some key differences:

Communication style

Women:
‍Tend to favor more collaborative and conversational styles, often seeking detailed explanations and feedback. They might engage in discussions and value social support.

Men:
Often prefer direct, concise communication and may focus on problem-solving with less emphasis on collaborative dialogue.

Emotional Engagement

Women:
Generally more emotionally engaged with products and services, seeking features that resonate with their personal values and emotions. They may prioritize products that offer emotional support or connect with their identity.

Men:
May focus more on functionality and efficiency, sometimes placing less emphasis on emotional aspects.

Decision-Making Process

Women:
Often take a more holistic approach, considering how products fit into their overall lifestyle and long-term needs. They may value recommendations from peers or community feedback.

Men:
Might prioritize speed and efficiency in decision-making, focusing on immediate benefits and technical specifications.

Preference for Detail

Women:
Typically appreciate more detailed information and context about products, including user reviews and educational resources.

Men:
May prefer straightforward, high-level information and quick comparisons.

Design Aesthetics

Women:
May place a higher value on design aesthetics, including color schemes, styling, and visual appeal, in addition to functionality.

Men:
Often focus more on the practical aspects of design, such as durability and functionality.

Motivations and Goals

Women:
Might look for products that align with personal goals such as health, family, or lifestyle improvement, and prefer features that support these goals

Men:
Often focus more on the practical aspects of design, such as durability and functionality.

Feedback and Support

Women:
May seek more extensive customer support and follow-up, including personalized assistance and community support.

Men:
May prefer straightforward support solutions and less frequent interaction with customer service.

The Money Bestie. AI-Powered App to Help
Women Take Control of Their Finances

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Case study • The Ultimate Money Bestie | Product Design

Optimizing the Link Connection Flow to Reduce Drop-Offs Caused by Technical Waiting Times

Deck connects end-users - who can be either platforms or their users- to providers (such as Utility Providers or any other providers), allowing Access to their Consumption Data.

The Challenge

Problem Summary

The connection flow was previously managed manually, leading to delays.Users dropped off due to waiting times and a lack of visibility and feedback during the process.

Solution:

• Split the connection process into clear steps.• Use a Dynamic Progress Bar with action Indicators. • Provide Real-time Status messages to keep Users Informed at all times.

324

34%

22%

5.0

Lack of education

" I guess because I'm now much more aware of my financial situation, I feel like I'm losing an opportunity. It's just that I don't have the information and the security to do something different "

Lack of control

" It's not nice to make ends meet. I don't understand why we make so much money, yet we still struggle with debt where we shouldn't be. Where is the money going? "

Misinformation

" I was getting fragmented information from different people, which made it hard to understand what to do. It felt like I was trying to piece together a puzzle."

Fear of risk

" I know that I'm not investing and I know that women in general are a bit risk averse and don't tend to invest as much, but it's something that I'd like to do, I know it's higher risk, but higher reward."

No habits

" Thinking about money around - feel guilt. I feel like I can’t spend any fun money because it should all go to kids. ADHD - impulsive with spending. Harder to save money. Shouldn't do that. Complex, specific things. Being mom has changed a lot. "

No confidence

" I haven’t done anything else. I didn’t feel confident doing it. Takes a lot of effort to look at things."

How women’s interactions with products and services can differ from men’s ?

Communication style

Women: ‍Tend to favor more collaborative and conversational styles, often seeking detailed explanations and feedback. They might engage in discussions and value social support.

Men: Often prefer direct, concise communication and may focus on problem-solving with less emphasis on collaborative dialogue.

Emotional Engagement

Women: Generally more emotionally engaged with products and services, seeking features that resonate with their personal values and emotions. They may prioritize products that offer emotional support or connect with their identity.

Men: May focus more on functionality and efficiency, sometimes placing less emphasis on emotional aspects.

Decision-Making Process

Women: Often take a more holistic approach, considering how products fit into their overall lifestyle and long-term needs. They may value recommendations from peers or community feedback.

Men: Might prioritize speed and efficiency in decision-making, focusing on immediate benefits and technical specifications.

Preference for Detail

Women: Typically appreciate more detailed information and context about products, including user reviews and educational resources.

Men: May prefer straightforward, high-level information and quick comparisons.

Design Aesthetics

Women: May place a higher value on design aesthetics, including color schemes, styling, and visual appeal, in addition to functionality.

Men: Often focus more on the practical aspects of design, such as durability and functionality.

Motivations and Goals

Women: Might look for products that align with personal goals such as health, family, or lifestyle improvement, and prefer features that support these goals

Men: Often focus more on the practical aspects of design, such as durability and functionality.

Feedback and Support

Women: May seek more extensive customer support and follow-up, including personalized assistance and community support.

Men: May prefer straightforward support solutions and less frequent interaction with customer service.

Let's work Together

ArcArch

The connection flow was previously managed manually, leading to delays.
Users dropped off due to waiting times and a lack of visibility and feedback during the process.

• Split the connection process into clear steps.
• Use a Dynamic Progress Bar with action Indicators.
• Provide Real-time Status messages to keep Users Informed at all times.

" It's not nice to make ends meet.
I don't understand why we make so much money, yet we still struggle with debt where we shouldn't be. Where is the money going? "

Women:
‍Tend to favor more collaborative and conversational styles, often seeking detailed explanations and feedback. They might engage in discussions and value social support.

Men:
Often prefer direct, concise communication and may focus on problem-solving with less emphasis on collaborative dialogue.

Women:
Generally more emotionally engaged with products and services, seeking features that resonate with their personal values and emotions. They may prioritize products that offer emotional support or connect with their identity.

Men:
May focus more on functionality and efficiency, sometimes placing less emphasis on emotional aspects.

Women:
Often take a more holistic approach, considering how products fit into their overall lifestyle and long-term needs. They may value recommendations from peers or community feedback.

Men:
Might prioritize speed and efficiency in decision-making, focusing on immediate benefits and technical specifications.

Women:
Typically appreciate more detailed information and context about products, including user reviews and educational resources.

Men:
May prefer straightforward, high-level information and quick comparisons.

Women:
May place a higher value on design aesthetics, including color schemes, styling, and visual appeal, in addition to functionality.

Men:
Often focus more on the practical aspects of design, such as durability and functionality.

Women:
Might look for products that align with personal goals such as health, family, or lifestyle improvement, and prefer features that support these goals

Men:
Often focus more on the practical aspects of design, such as durability and functionality.

Women:
May seek more extensive customer support and follow-up, including personalized assistance and community support.

Men:
May prefer straightforward support solutions and less frequent interaction with customer service.