Our team got together for a brainstorm session to define the app goals and main areas of user engagement.
We all came from different backgrounds - Design, Engineering,
Finance, Marketing, so it was great to hear everyone’s perspective
on key activities.
We identified our target user personas, which included young professionals, mothers balancing household finances, and women interested in long-term financial planning. This laid the foundation for a user-centered design that would focus on education, training and empowerment.
By the end of the session, we had a clear vision that would guide us
through the next steps.